Brooklyn Born. World Bound.

Bashy USA

Artists. Tributes. Legacy.

A Movement, Not Just a Brand

Bashy USA was never just clothing. It was a culture — built in Brooklyn, grounded in loyalty, and carried forward by artists who knew the man and felt the mission. This page is dedicated to the artists who have paid tribute to Bashy and to everything the brand represents.

First ResponderBrooklyn ManCaribbean SonFatherArtist

In Memoriam

The Man Behind the Brand

Bashy's life has always moved between two worlds — his duty and his art. He came up in an era where music, fashion, and survival were inseparable. That intersection became his identity.

He was a first responder. A Brooklyn man. A Caribbean son. A father. He wore all of it — not as separate roles, but as one life lived at full volume. The brand was never a side project. It was the truest version of who he was.

He loved music that was raw, honest, and unapologetic — rooted in the hip-hop and reggae traditions but shaped by a life that saw real loss, real love, and real purpose. Every bar was a chapter. Every piece of clothing was a statement.

Bashy USA was relaunched in 2026 to honor that life — and to stand beside the first responders who gave everything on September 11, 2001. The brand and the music are one. Both built to carry legacy forward. Both built to lead, never follow.

"He wore all of it — not as separate roles, but as one life lived at full volume."

— Bashy USA

3/11/71 — 11/25/24

54 Years. 54 Pieces.

"Music, fashion, and survival were inseparable. That intersection became his identity."

Brooklyn ·Grenada ·Jamaica ·Florida ·The World

His Legacy Lives in Every Bar  ·  Brooklyn to the World  ·  Service First  ·  We Don't Follow Fashion — We Lead

Those Who Pushed the Movement

Artist Tributes

Artist Behind “Bashy USA 9/11 Anthem”

ChrisJenkins

Multi-Disciplinary Artist · Songwriter · Producer · Audio Engineer

ChrisJenkins is a multi-disciplinary artist, songwriter, producer, and audio engineer operating at the intersection of traditional musicianship and cutting-edge technology. With a deep-rooted passion for sonic storytelling, he has spent years honing his craft in studios — working on everything from intimate indie records to massive cinematic soundscapes for sync licensing.

When the call came to score the Bashy USA legacy, ChrisJenkins answered it the only way he knows how — with intention, with weight, and with the kind of sound that makes you feel the story before you understand it. The result is the Bashy USA 9/11 Legacy Soundtrack: a tribute built from the ground up to honor a first responder, a Brooklyn man, and a brand that was never just clothing.

His work on this project is a gift to the movement — and proof that the right artist, given the right mission, can turn grief into something that lasts.

Artist Behind “Bashy on Me”

KC Marter

Artist · Songwriter · Visual Creative

KC Marter is an artist developing a distinct voice at the intersection of melodic expression and expressive artistry. With a sound rooted in authenticity and individuality, Marter approaches each release as an opportunity to push creativity forward rather than conform to a single genre or formula.

His music balances raw emotion, atmospheric production, melodic elements, and unfiltered storytelling, creating records that feel both personal and immersive. While his sound continues to evolve, a commitment to originality remains at the center of his work.

KC’s artistry extends beyond music. He places a strong emphasis on visual direction, developing cover artwork and concepts that complement the emotion and world of each project. His visual aesthetic incorporates surreal imagery, distortion, texture, and dreamlike elements, making the visual experience an extension of the music itself.

Honoring Bashy's Life and Legacy

Peddywaddy

Rapper · Lyricist · Ghostwriter

Peddywaddy honors the life and legacy of William “Bashy” Guillaume (1971–2024) — fashion designer, EMT, first responder, and founder of BASHY USA. Through heartfelt storytelling, sharp wordplay, and compelling rhyme schemes, he captures the courage, sacrifice, and lasting impact of Bashy and the countless first responders who put the lives of others before their own.

BASHY USA was established in 1999 and built upon individuality, service, strength, and the courage to stand out. The BASHY USA 9/11 Collection continues that legacy while honoring the first responders, volunteers, survivors, and families forever affected by September 11. Some gave all. Their courage will never be forgotten.

Peddywaddy is a rapper, lyricist, and experienced ghostwriter whose work spans rap, hip-hop, drill, trap, grime, and R&B. He is known for versatile wordplay, memorable punchlines, powerful storytelling, and creative rhyme schemes.

In Memoriam

Father Goose

Wayne Rhoden

Wayne Rhoden — known professionally as Father Goose, Rankin Don, and Don Chibaka — was a Jamaican-born producer, singer, songwriter, sound engineer, and video editor/director who helped push Bashy before his passing in 2024, the same year we lost Bashy.

He made his name in the underground circuit in Jamaica and on the streets of Brooklyn, New York. As Father Goose, he performed children's music, Kindie rock, and reggae-fied nursery rhymes — most notably as part of the 'Dan Zanes and Friends' ensemble, including a series of Disney Channel videos entitled 'House Party Time.'

His accolades speak for themselves: winner of the 18th Annual Independent Music Awards, Grammy Award winner with Dan Zanes and Friends, and nominated for the 64th Grammy Awards for Best Children's Album with 1 Tribe Collective. He peaked at #7 on the Billboard Reggae Chart. A Brooklyn legend. Gone too soon.

From Brooklyn to the World Stage.

Whatz Up TV

Whatz Up New York

Whatz Up TV didn't just cover Bashy USA — they helped build it. From the early days when the brand was still finding its footing, Whatz Up TV gave Bashy USA access and promotion that most platforms wouldn't. A New York-based community media outlet with over 25 years in the culture, they understood the mission because they were built from the same foundation: loyalty to Brooklyn, loyalty to the Caribbean diaspora, loyalty to the stories mainstream media overlooked.

That relationship carried all the way to the world stage. At Reggae Sumfest 2026 in Jamaica — one of the biggest reggae events on the planet — Bashy USA was there. On camera. On the ground. The brand that started in Brooklyn was being worn and seen at Sumfest, captured by Whatz Up TV for their global audience. Brooklyn to the world. Exactly as it was always meant to be.

That footage is proof of what Bashy always believed: build something real, stay loyal to the culture, and the world will come to you. Whatz Up TV was with Bashy USA from the beginning. They were there when it mattered. Find them on YouTube at @whatzuptv.

Helped Push Bashy USA

Steelie Bashment

Steelie Bashment

Steelie Bashment is a long-standing name in Caribbean and soul music with over 25 years of live performances, mix compilations, and community engagement across lovers' rock, dancehall, and classic soul. He was one of the artists who helped push Bashy USA and carry the movement forward.

His work spans decades — from the Soul 2 Soul Social Tuesdays sessions and NO PULL UP FRIDAYS mix series, to multiple volumes of Lovers Rock classics and the widely streamed Platinum Souls Original mix from 2014. His tracks and mixes are available on SoundCloud and YouTube, where fans can find live performances, mix videos, and behind-the-scenes content.

Steelie Bashment has performed across Jamaica, Florida, and the Caribbean, and continues to organize live events through Steelie Bashment Events. Find him on Instagram, TikTok, Facebook, and Twitter/X at @steeliebashment.

The Global Mission

From
Brooklyn
to the
World

The artists on this page didn't just make music — they carried a man's name, a brand's mission, and a borough's pride to every corner of the globe. From Jamaica to Florida, from Brooklyn to the Caribbean diaspora, the sound of Bashy USA has no borders.

This is what it means to lead. Not to follow trends — but to plant a flag, build a culture, and let it spread on its own terms.

54

Pieces

54

Years

60%

To 9/11 Families

Legacy

Tribute Tracks

Tribute Music

Artists honoring Bashy through sound.

Bashy USA 9/11 Anthem

ChrisJenkins

The Bashy USA 9/11 Anthem, written by ChrisJenkins to honor a first responder, a Brooklyn man, and a legacy that will never be forgotten.

Bashy on Me

KC Marter

A tribute track by KC Marter, created to carry the Bashy USA legacy through sound, style, and community.

Play Tribute Track

Available On

🎵Spotify
🎶Apple Music
YouTube Music
SoundCloud

Own a Piece of the Legacy.

The music and the brand are one. Shop the collection.